Shanghai’s Merged International Film & TV Market Kicks Off: A Cultural Showcase and Networking Hub
The newly merged International Film & TV Market in Shanghai launched on Saturday at the iconic Shanghai Exhibition Center, setting the stage for a vibrant five-day event from June 21 to June 25. This innovative market combines the strengths of the Shanghai International Film Festival Market (SIFF Market) and the Shanghai TV Festival Market (STVF Market) into a single, dynamic platform for professionals and the public alike.
The Shanghai Exhibition Center, a historic venue originally built in 1955 as the Sino-Soviet Friendship Building, stands out with its impressive 93,000 square meters of neoclassical architecture inspired by Russian and Empire styles. As one of the largest integrated building complexes in central Shanghai, it provides an ideal backdrop for this comprehensive event.
Chen Guo, the managing director of the Shanghai International Film & TV Events Center, highlights that this merger reflects significant trends in the industry. “The evolving landscape of content creation, technology, and talent mobility is increasingly blurring the lines between film and television,” Chen explains. “By integrating these markets, we aim to dismantle invisible barriers and create an efficient platform that brings together film, series, technology, capital, and talent.”
A standout feature of this market is its dual-track approach. Inside the Shanghai Exhibition Center, professional activities are organized with dedicated meeting zones, display areas, and industry salons to facilitate effective business interactions. In contrast, outdoor markets invite public engagement, offering immersive experiences and cultural products. “We transform industry achievements into tangible cultural offerings for audiences,” says Chen, noting that this fosters public enthusiasm for film and television while providing valuable feedback for innovation.
The outdoor market promotes openness and interactivity with themed exhibitions, such as the immersive “I Am What I Am” film experience, allowing audiences to dive deep into storytelling. Last year’s markets were a resounding success, with over 200 exhibitors and 40,000 attendees, including a significant Korean delegation that facilitated 107 business negotiations resulting in deals worth approximately $56.3 million.
This year’s event has expanded its international reach with a dedicated International Zone, featuring an International Negotiation Area for global buyer-seller interactions. Already, 50 overseas exhibitors are participating, with organizers aiming for even greater international involvement in future editions.
In addition to networking opportunities, the market is highlighting emerging technologies that are transforming content creation and distribution. The UHD HUB showcases cutting-edge innovations, including AI and XR technologies. A notable attraction is an XR project focused on Qin Shi Huang’s Tomb, allowing visitors to engage with historical content in a virtual setting. AI applications are also prominent, featuring demonstrations of multilingual AI voice-over and video translation technologies designed to help Chinese content reach global audiences.
The Shanghai International Film Festival’s SIFF ING-AIGC program showcases the work of young creators utilizing AI in their projects. The merger aims to eliminate barriers between film and television markets, creating a unified space for producers, streaming platforms, tech suppliers, and investors.
Activities at the market are designed to be medium-agnostic, fostering collaboration and innovation across the industry. With a focus on compelling stories and intellectual properties (IPs), the market encourages partnerships and drives interest in adaptations and franchise development.
Organizers are committed to addressing real industry demands through programs that reflect the latest trends and innovations. “All activities are designed around current market needs, focusing on technological advancements and creative breakthroughs,” emphasizes Chen.
While transaction volume and attendance are important, the organizers are also focused on the broader impact of the market. “Our goal is to enhance soft power and foster long-term collaborations that drive industry innovation,” says Chen, envisioning the market as a global hub for thought exchange and creativity that benefits both Chinese and international entertainment ecosystems.
Looking ahead, organizers plan to refine the event with a focus on internationalization, industry leadership, and enhanced interactivity. Future initiatives will include technology innovation zones and the expansion of the Cinemart initiative, which connects industry professionals with the public. “We aspire to establish this market as a new cultural landmark that encapsulates Shanghai’s unique charm,” Chen concludes.
For industry professionals and cultural enthusiasts alike, the Shanghai International Film & TV Market promises to be a groundbreaking event that bridges the gap between creativity and commerce, paving the way for the future of entertainment.
