Reinvent Yellow Takes on International Sales for “Rocky the Troll” at AFM
Reinvent Yellow is excited to announce its partnership in handling international sales for the highly anticipated family adventure film, “Rocky the Troll.” The film is set to make its debut at the American Film Market (AFM) and is produced by the talented team behind the blockbuster “Troll” (2022), which holds the title of the most-watched non-English-language film on Netflix.
“Rocky the Troll” follows the enchanting journey of 12-year-old Gaia, who stumbles upon her great-grandfather’s collection of rocks, only to discover they are actually troll eggs. When one of these eggs hatches, Gaia forms a magical connection that propels her into a thrilling and perilous adventure. As she navigates this new world, she must confront powerful forces that threaten both her reality and the hidden existence of the trolls.
The film is helmed by director Andrea Eckerbom and produced by industry veterans Terje Strømstad, Kristian Strand Sinkerud, and Espen Horn, under the production company Motion Blur. The project has garnered support from esteemed organizations such as the regional film fund FimInvest, the Norwegian Film Institute, and SF Studios.
Rikke Ennis, Deputy CEO of Reinvent Yellow, shared her enthusiasm for the project, stating, “’Rocky the Troll’ represents a dream endeavor for us. It captures the essence of the iconic family films we grew up with in the eighties, reminiscent of classics like ‘E.T.’ and ‘Gremlins.’ With Motion Blur and the original ‘Troll’ team at the helm, we are confident this film will resonate with audiences and achieve remarkable success. The international interest we’re witnessing already is truly overwhelming.”
Helene Aurø, Chief Sales Officer at Reinvent Yellow, echoed this sentiment, emphasizing, “We believe ‘Rocky the Troll’ stands out as one of the most commercially promising family adventures in recent years. It possesses all the essential elements for robust international sales and enduring audience appeal. Debuting at AFM provides a fantastic platform to share our excitement with global partners.”
Stay tuned as “Rocky the Troll” sets to capture hearts and imaginations worldwide!
